Digipak/Promo Packs

 

A promo pack is basically the extras that are sent with disc of the music, so a package from the band or artist that they offer as a promo pack. For example posters, bags or pictures etc… this costs the customer more because they are buying a package with extra gifts.

-          CD/DVD

-          Clothing

-          Posters

-          Signed pictures

-          Letters

As you can see from this picture it is a promo pack from the alternate band ‘Mumford and Sons’ where they have a store where they sell their merchandise where they offer customers different packages like, CD’s, Posters and book all for a set price. From the website they also offer designed clothing with printed T shirts of the band. The reason that they offer fans this is because it gives them a package of official items, so this would be a perfect give for a fan and that is why they have been successful through their music and gifts.

 

 

 

Another example of bands doing promo packages for their fans are green day as they offer their customers lots of official merchandise for example clothing, mugs, lighters, posters all in a package with the CD's. Green day are such a huge rock band so they have 4 different store websites for all over the world because they have an American, English, German and Korean store to gather sales from worldwide. The reason that it is such a high price as well as a good offer is that within the package you get a good range of items that are official from their website and you won't get them any where else.

The final example is Bruno Mars from the pop genre where he also offers his fans a package which contains CD's, Posters and badges so a good box set for all the Bruno fans