Pre Production schedule

Created with Padlet

Genre Analysis

Vox Pops Analysis

This is our Vox Pops that we recorded to find out what people's favourite genre and what they enjoyed in their music videos. We got some really good results from this Vox Pops from a good range of people in the shots.

From the questions we found out that people liked lots of different genre from rock, alternate, rap, hip hop and pop. The range shows that there isn't a fixed genre in the area so people like all different genres. So there was no consistency through the answers so it didn't matter what gender because todays society like a mix between all the genres. From the second question we found out people's favourite music videos which linked to the first question because they all said an answer linked to their favourite genre. So again a good range of answers. Through the next question we found out that whether our audience preferred a narrative, Performance or Artistic based video and from the result we found out most of the audience liked a performance based video because they enjoy watching the video, which includes the band members, instruments and similar themes. From the third question we found out that most people preferred amplification and disjuncture. So it seems that people like the music to have a link but to also be random at times. From the next question about what people like in there videos and people like a story line throughout the video to give it a meaning. From the final question we found out that all of our audience view music videos through YouTube because it has a huge range of videos and it is free to watch.

So overall I think that using a Vox Pop is a very effective way of gathering information for our research. we need to know what to include in our video so our audience enjoy the video.

Chosen Artist

Permission Of Music From Band

These are the Emails that Glen sent to 'The Amazons' to ask for permission for the track 'Junk Food Forever'

 

Audience Profile - (The Amazons)

This is my audience analysis of the band 'The Amazons' that I created using Powtoon.

Music Video Analysis (Katy Perry)

Katy Perry (Part Of Me)

This music video by Katy Perry, shows a strong storyline, because she is in a bad relationship that has always made her not do what she wanted to do in life and held her back is finally over since she sees her boyfriend talking to another woman, after finding out she becomes stronger and then committing her life to the marines.

 

 

 

From these images you can see that Katy has driven to the boyfriends/husbands  work place as she pulls up she sees him flirting with another employee which angers her so she goes in and goes crazy at him because she knew that it was happening and he lied to her.

 

The next images show her really depressed and angry as she goes into a store and see the advertisement showing to sign up for the marines all women can try out. So she runs into the dark lighted  toilets and cuts her hair short to prepare for the marines as she challenges herself to a new start. The camera work in the shot of the news board is affective because it uses an over the shoulder shot to show that Katy Perry is reading the poster about the marines. 

 

This next screenshot that I have used is two pictures in one because it shows Katy holding the guns when she is with her boyfriend/husband at the festival on the games to then training in combat. The picture of her earlier with the fake gun illustrates what might happen further in the music video so it signifies violence, pain, heartbreak that happens as she trains in combat. So it goes from a love in a relationship to war. The camera work used in this scene is important because you can see in both pictures that the gun is positioned in the centre of the shot as the focus point.

The final shot that I have used is a close up of Katy showing very little emotion on her face like her whole world has been turned upside because of the break up. Now that she has joined the marines she has more to focus on now and it will help her move on. A good example I see from this is the Mise en Scene is used through the make up/Camouflage  paint on her face to give her a new identity or to hide away from the person she once was.

Analysis Of Music Videos (Foo Fighters)

Analysis Of Music Videos

 

The conventions, genre and style of music video are important  to each other.With most conventions and styles being genre specific. This is important with how audiences get a liking of the music and the genre that the specific band is in for example audiences enjoy the music videos because of their favourite artists through the way they act and  the styles they use.

The first music video that I have chosen is by The Foo Fighters and the track is 'The Pretender'

 

This is the first shot in the video, the lead singer Dave Grohl walks in and picks up his guitar, the shot is a high angle long shot and the lighting is natural bright, and shows a reflection of the strip lighting on the floor. Because the camera is so far away we can't see the singers' face so we are yet to see the identity. 

This shot shows a black silhouette walking in, in the background the band are still playing, it turns out that the silhouette is a riot officer, the officer stands behind the black line throughout the performance and watches the band. 

 

 

 

 

 

 

The last shot is of Dave Grohl smashing is guitar onto the floor and then he falls to his knees, this is like after fighting and winning the battle against the riot officers he has won. The red could             connotate danger,power, determination, desire and war. Therefore the red on this video could represent the power and determination to win against the riot officers. Props are very limited in this video, it's just the instruments that the band use and then the guards and helmets that the riot officers wear, the setting is very basic and because it is so big and white it looks hollow. This music video is a very good example of a performance video because it is simple yet effective and tells a slight story between two people fighting against each other.

 

 

 



Cutting To The Beat

For example Adele every 4/5 beats then change in scene ////-////

Key:

- A for Adele

- B for Broken items

 

- D for Drummer

            - G for Glass

With Adele, Rolling In The Deep the use of strums on the strings determines when the shot changes.

/ = every time the shot changes

 

/There's a fire starting in my heart/
Reaching a fever pitch, it's bringing me out the dark/
/Finally I can see you crystal /clear
[Clean version:] Go/ 'head and sell me out and/ I'll lay your ship bare
[Explicit version:] Go 'head and sell me out and I'll lay your shit bare
See how I leave with every/ piece of you/
Don't underestimate the things that I will do/

There's a fire starting in my heart/
Reaching a fever pitch
And it's bringing me out the dark/

The scars of your love remind me of us
They keep me thinking that we almost had it all/
The scars of your love, they leave me breathless
I can't help feeling
We could have had it all/
(You're gonna wish you never had met me)
Rolling in the deep
(Tears are gonna fall, rolling in the deep)
You had my heart inside of your hand
(You're gonna wish you never had met me)
And you played it, to the beat
(Tears are gonna fall, rolling in the deep)


 'Cutting to the beat'. is where the beat follows the conventions of the videos is timed to perfection when the shot changes in time. for example with another note known as syncing with the track so the shots are placed in order then timed so the editors make sure the shot changes on the beat.

 An example of this technique is the BMW advert. It  follows conventions of a typical music video and the cuts are placed where the beat changes. The advert is an example of amplification, where the beat of the song sells not only the product but emotion, suggesting buying the car brings happiness.

 

Conventions of Music Adverts

Conventions of music Adverts

Music Adverts need:

• To be clear
• To show the artist and their name that takes ups most of the cover
• Other artists from similar genres
• The colour work needs to work with the genre
•  To be simple
• To have all the gossip
• A catching name
• Display lyrics

 

 

 

 

For example I have chosen the music  avert about Eminem but as you can see the media have promoted him well because it is an just  him so he has a big headline on the cover so a picture of him covers about 50% of the page. The advert itself is a very big so they produce lots of media so because this is an article about Eminem and rap it has also has other rappers mentioned on the cover as well.

 

Another example is a pop advert of Nicki Minaj who is  stereotypically know to be made up heavily with make up and where pink she is a  huge female artists mentioned as well as shown on the cover (Nicki Minaj). On  this advert it shows her with her text in pink displaying with her song starships in pink.So you can see that it is for women because it  is also more vibrant and links to the genre of pop  compared to a heavy metal band.

 Finally the last example of music adverts is a rock band which is Nirvana where they had an unusual logo with the small child which shows disjuncture even with the logo. This advert shows the tour dates of when the band was going and performing on stage at festivals which shows they have a big line up. The use of disjuncture in their advertisement links to some rock bands because they come up with different logos to attract attention to it. for example with this picture of the naked child must of had a uproar with people disliking it but that is what the band probably wanted to increase the awareness of the band.

 



Andrew Goodwin/ Todorov's Theory

Andrew Goodwin – suggests meaning in different ways through the music promos in the lyrics.

Examples of different music videos and their styles

 

 

 

1.       Illustration, you see the ideas of the narratives in the lyrics for example Eminem Stan because you see everything that goes on in the video as the lyrics describe it.

My example of 'Illustration' is Pink Family Portrait because the lyrics talk about a family that was happy in their portrait but has not broken apart so the video goes through the pain and stress of the family. The reason that this video is illustration is that the song is depressing as a singe mother is with her child as they sit in a dark room singing about the pain since the father left. so it is a break up between the family as the daughter wants them to get on and be a family.   Pink Family Portrait is a linear video because the shots work and create an order which shows the family's struggle as they deal with the family break up. This video is a closed ending because by the end of the song you know what has happened between the family  because you can feel the negativity the family has been through. Finally this is a good example of traditional editing because the video starts of slow, then it builds up and hits the climax with the chorus then it slows down towards the end. Pink Family Portrait

2.       Amplification- stick to a theme use ideas to develop the concepts with a promo a link between the lyrics. For example Coldplay, The  scientist using a theme and thinking outside the box to mix it up. Shows a love story at the end of the video as you watch in reverse.

An example of amplification would be Beyoncé if I were a boy because it shows a woman as a police officers as the lyrics talk about the woman being a boy and how she is going against the stereotype of only men being in the police. So it has a theme throughout linking the lyrics and video.  The song talks about people being equal so no matter what gender you are you can live your dream so in the video it shows a female cop doing actions that men do. So it talks about the respect that men have for women. This music video is linear because the video goes in chronological order because the video starts as a start of the day as a woman (Beyoncé) gets ready for work as she is a police officer as we view her day.  This music video is also a closed ending because the song finishes so does the police woman's day as you view her doing her job so you know the meaning of the video. This is also a  good example of traditional editing because the video starts of slow, then it builds up and hits the climax with the chorus then it slows down towards the end. Beyoncé If I Was A Boy

3.       Disjuncture- nothing between the lyrics and meaning, something completely new. for example Radiohead do lots of music where the lyrics don't link to their music video,

 My example is  The red hot chilli peppers with Can't Stop because the lyrics have no meaning to the video. The reason for this is that the band is messing about in a warehouse and has nothing to do with the lyrics 'Can't Stop' because the actions means nothing. Disjunctive is a very popular style to choose because the video can be based on anything and it is supposed to be different. This music is non linear because the video doesn't have any order to it because the shots are mixed up to give it a new effect that the video is just random. This video is an open ending because at the end of the video you are still left wondering what you have just watched because you don't know the meaning behind the music video and you can't make any links. Finally this is not a traditional way of editing because the tempo is all over the place and rises all the time so it does slow down because the song is quick. The Red Hot Chilli Peppers Can't Stop





5 stages of Todorov

1.       Equilibrium

2.       Disruption

3.       Recognition

4.       Repair of damage

5.       New equilibrium  

  

Digipaks Analysis

Digipaks Analysis

The 'Digipack' that I am going to analyses is the CD album by Jay Z and Linkin Park where they did a collaboration and a  number of songs where they performed live together on stage.

On this picture you can see the different sections of the music album so the front of the album shows both artist's names very clearly with a background that stands out because it is different which also links to the genre of the music because it looks like graffiti art which is linked to urban rap fused with rock. The next section is the back cover which displays the tracks on the back that are on the CD it also talks a little bit about both artists as well as any other featured information about the track with a similar background to the cover. The next section is the inside flap of the album which sometimes contains a poster, song lyrics and members of the band.



CD Pocket

The last part of the CD is the inner part where the CD is kept this is a good example because it shows that because they have a sleeve where the CD is kept they could design it, so it shows the art work of people's hand trying to get the disc which is a good feature to the packaging. The disc itself is also designed as a splattered effect.

The next digipak that I am going to analyses is from a different genre which is pop and the artist that I have chosen is katy Perry with the album teenage dream the reason that I have chose this is because the album follows the conventions of a pop cover because the album is pink and you can tell that she is the focus point because she is plastered all over the album.

 

The final digipak that I have chosen is in the rock/metal genre which is the band Nine Inch Nails which is a rock band and the album cover that I have found is 'White Teeth' which looks like a simple cover but as you look at it you can tell that it links to the genre because it is a dark cover with a negative feel to it. 

Overall I think that artists need to make sure they design their album covers appropriately to their genre because it needs to make sense to the audience. for example heavy rock and metal bands won't look as affective if  they have a pink album cover because you link them  stereotypically to dark colours and anger so they have to stick to their image.

History Of Music Videos

 

 

The change in music videos over the years

 







The first music video that I am going to analyses to see how music has changed over time is a song by The Beatles 'A hard days night' the reason this song is important is because they were the first band o successfully cut to the beat where they use editing effectively in their videos so this was a big thing for the music industry because this started the ball rolling in 1964.

 



 

 

The next  music that I am going to analyses is Bob Dylan - 'subterranean homesick blues' the reason that I have chose this music video is it because it was the first video that introduced flipping cards to display the lyrics of the song so the viewers can sing along or learn the lyrics so he was the first person that did this in 1965.

 

The next music is from the 1980's which was Michael Jackson and Janet Jackson with screen the reason that I have chose this is because of the money that was spend because through out the years more money was being spent on videos to increase the quality, so for this so it cost $10.7 million to produce this song so it shows people had more money to play with as the years went on.

 

 

 

Older videos now compared to the latest music has changes dramatically because of the availability of technology their is for companies and producers to use on their videos so the latest song that I have chose is 'Skrillex and Diplo - "Where Are Ü Now" with Justin Bieber' the reason that I have chose this is because it stands out as a new video because of the editing techniques used and the on screen visual display compared to older music videos where it will have little effects added to it. 

P Money My Lingo Poster Cover